Nielsen provides market intelligence worldwide in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties, with a presence in 100 countries and 36,000 employees.
Nielsen knew that innovation is the key to success, in both what a company creates and how its ideas are marketed; however, it was experiencing difficulty defining “innovation” within its own program created internally. The company needed a better way to effectively triage ideas, prioritise and roadmap innovations.
Ann Marie Dumais, Planning & Governance Director at Nielsen, explained, “We weren’t there as a company, we were trying to do it on our own [using only Sharepoint], and we learned the hard way.”
As its internal innovation program grew more complex, Nielsen needed a better way to increase employee motivation and willingness to participate in topic-specific initiatives. For those already participating, Nielsen needed an easier way to manage and measure participation across programs, in terms of which types drove more ideas.
Find out why Nielsen chose the Brightidea platform to manage and measure participation across innovation programs and provide accessible and visible statistics whenever senior management requested to see results.