Carly Wieland is co-founder of Lime Intelligence, a full-service Business Intelligence as a Service (BIAAS) provider. Carly and her team demystify setting up a Business Intelligence (BI) solution for organisations who know they need to simplify and organize their data for reporting, but aren’t sure how to get started. The end game is always about harnessing data for better decision-making.
Carly’s thriving business is living proof that disaster can be turned into an opportunity, with a well-timed and strategic pivot. After COVID-19 threw a spanner in the works, Carly discovered a whole new market application that led to incredible business growth.
What does Lime Intelligence do, and how is it different?
We bring together a multi-disciplined and highly skilled team who specialise in what we call the ‘5 disciplines of BI’. Lime combines this know-how with a bespoke platform in a web-based application – delivering a tool that provides a series of dashboards and reports to enable organisations to have total visibility over what is driving their profitability and performance.
As a full-service provider, we always start with data! We assess and identify gaps in data management and then cleanse and structure a business’s data to ensure accurate and easy ongoing maintenance. Once we have you all set up, we don’t ‘set and forget’, we continue to partner with you to maximise your ROI (that’s where Lime Intelligence is different).
Where in Queensland are you located?
We are based in Morningside in Brisbane. I am a Brissy girl through and through, and I love our office which overlooks a cricket field with city views. Brisbane is an amazing city, it’s a great blend of modern facilities and venues with a relaxed and outdoor lifestyle. It’s an amazing place to raise our family of six.
Tell us about a challenge you overcame in your business.
Originally our business was all about airports. When COVID-19 came along, the airports were hit hard. It could have been a disaster for us.
However, we decided to use it as an opportunity to innovate. We took the skills and the platform we had built specifically for airports and experimented with applying them to other industries. What we discovered is that so many businesses are in need of a solution to deliver business intelligence – there was a much broader market application than we initially realised.
Now we have diversified into multiple other industries, from medical, to manufacturing, to agriculture. We turned what could have been a disaster into an amazing new vision and focus. Our business has tripled since 2019, and we’ve increased our team from 3 people to 11.
“We turned what could have been a disaster into an amazing new vision and focus.
Our business has tripled since 2019, and we’ve increased our team from 3 people to 11.”
What are you most excited about in the next 12 months?
I am really excited for 2022. We have been laying down some solid foundations in 2021 and have invested significantly in our team and technical infrastructure and partnerships. I can’t wait to finally market what we have built and have the opportunity to genuinely help new businesses in the coming year.
What resources have helped you along your business journey?
I have had the pleasure of being part of the Female Founders Mentoring program as well as the Spark Female Founders Program. These have both been excellent for building connections and learning from other founders who are going through the same business challenges as we are. I’ve loved their authenticity and I’ve gained a lot of valuable insight and new networks from these resources.
How has the Advance Queensland Female Founders Impact Program helped you?
The Female Founders Impact Program has opened my eyes to a rich and diverse number of opportunities to meet other founders, share experiences and learn how to access grants and other government programs. It has felt like an open and honest group of fellow founders who have the same day-to-day challenges (such as parenting and running a household while running a business!). I find it’s less about being female, and more about being like-minded business founders.
“The Female Founders Impact Program has opened my eyes to a rich and diverse
number of opportunities … I find it’s less about being female, and more about
being like-minded business founders.”