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Judy Scrase

Judy Scrase founder of Hello Honey

Hello Honey

Judy founded Hello Honey Australia Pty Ltd, trading as Hello Honey, in 2007, starting with a little stall at the Noosa Farmer’s Market and the Eumundi Markets on Queensland’s beautiful Sunshine Coast.

Since those humble beginnings, Judy has expanded her table honey and medicinal honey product range, commenced exporting to Korea, and partnered with a national wholesaler and distributor, all while remaining dedicated to running a business that is sustainable, ethical and based on organic principles.


What does your business do? 

Hello Honey Australia has created a range from the byproducts of the beehive that are 100% Australian and 100% Natural.  We work with beekeepers who place hives amongst our native Australian wildflowers, meaning the bees are not used for pollination services on sprayed crops – which is good for you and good for the bee!  When customers buy Hello Honey products they are also supporting dedicated Australian beekeepers who are paid a fair price for their hard work.

Why did you start your business?

I created Hello Honey Australia in 2007 to share the natural, healthy, and healing benefits of honey and beehive byproducts with the world. My ambitious aim was to make Australian medicinal honey as well-known across the globe as the world-famous New Zealand Manuka honey. I wanted to work with beekeepers whose values aligned with my own, and to produce not just delicious table honey sourced from our amazing and diverse native Australian wildflowers, but also beneficial honey that is tested and rated for its ability to help heal wounds, ulcers, burns and soothe sore throats.

Where is your business based?

Hello Honey Australia is based in Kin Kin, a village in the beautiful Noosa Hinterland in Queensland. Living here, I have the best of both worlds: I can surf in popular Noosa and I can return home to the peace and tranquility of country living.

Tell us about a recent business success or win.

Our most recent success was being shortlisted with eight other businesses in the Sunshine Coast Business Awards 2021 in two divisions, Food and Agribusiness and Export.  Hello Honey didn’t win in either of these categories, however, I felt being shortlisted amongst the other incredibly accomplished and high-quality businesses was a win in itself.

We have also received a ‘Snail of Approval’ award from Slow Food Noosa each year for the past five years. The Snail of Approval is a recognition program for food producers, artisans, retail outlets, restaurants and cafes who demonstrate a philosophy of adopting earth-friendly practices.


What are your plans for business growth?

I have my sights set on international expansion for Hello Honey Australia. In 2018 I started supplying a Korean reseller who sold two of my Hello Honey products online in Korea: our Propolis Candy with Stradbroke Island Honey 200MGO and Lemon and our MGO rated honey straws.  At the end of 2019 when COVID-19 reared its ugly head, the sales of our natural “sore throat soothing” products increased quite significantly. I am very grateful that I was able to keep my business alive when many others were forced to close.

The Hello Honey brand in Korea grew in popularity throughout 2020, which led to my first container of Propolis Candy being shipped out in early 2021, destined for large retailers in Seoul.

To accommodate this growth, I decided to convert from being a sole trader (Honey Honey) to forming the company Hello Honey Australia Pty Ltd and securing the Trade Marks both in Australia and overseas.


“I have my sights set on international expansion for Hello Honey Australia.”


What are you most excited about in the next 12 months?

What I am most excited about is that as of September 2021, our delicious Creamed Honey, Cinnamon Creamed Honey, Ginger Creamed Honey, Lemon Myrtle Creamed Honey, Propolis Candy with Stradbroke Island Honey 200MGO & Lemon and our Native Australian Wildflower honey products will be distributed by wholesaler and distributor Le Petit Gourmet Trading. It feels like a big step forward, and it has been very encouraging to see tourist attractions such as The Ginger Factory in Yandina, The Big Pineapple in Nambour, The Chocolate Cottage in Toowoomba and The Green Room at Point Lookout on Stradbroke Island being some of the first retailers to take on the Hello Honey range.

I am looking forward to seeing the Hello Honey range in food stores, health shops, fruit and veggie shops, and tourist attractions across Australia.

I am also excited about exporting our latest addition to the Propolis Candy range, a double-strength version of our Stradbroke Island 200MGO and Lemon candy, and continuing to grow our export market.

How has the Advance Queensland Female Founders Impact Program helped you?

I recently took part in a fantastic online Zoom workshop, the Work Life Balance Masterclass with Donna Hann, where we were able to talk through the challenges of being a small business owner and how best to manage the stresses that come with that responsibility. I found it extremely useful.

Being part of the Female Founders Impact Program gives me strength, knowing I can connect with a community of female entrepreneurs and obtain assistance and advice when I need it. I have recently joined the Female Founders Scale and Growth Mentoring program, and I look forward to working closely with my mentor on my business growth plans for 2022.


“Being part of the Female Founders Impact Program gives me strength, knowing I can
connect with a community of female entrepreneurs and obtain assistance and advice when I need it.”


Hello Honey Logo

Website: https://hellohoney.com.au/ 

LinkedIn: https://www.linkedin.com/in/hellohoneyaustralia/