The Commercialisation Readiness Assessment™ is a fast way to identify the strengths and weaknesses of a new idea or product. It is used to make better investment decisions and demonstrate the return on investment in innovation and commercialisation.
Used by entrepreneurs, intrapreneurs, R&D managers, and innovation managers, to give CEOs, CFOs and investors insight on risk management and ROI for new ideas and products.
Why use the Commercialisation Readiness Assessment:
The Commercialisation Readiness Assessment provides you with expert assesses an idea or new product develop project by assessing four key areas required for commercial success. This can be used to review a single project or to get a better picture of a portfolio of innovation projects.
It also identifies information gaps and can be used with the Commercialisation Navigator Tool to provide a comprehensive project review and action list.
The approach builds on best practice innovation techniques, such as those used by NASA, venture capital fund managers, and lean start-up incubators and accelerator. The Commercialisation Readiness Assessment provides an advanced way to make better investment decisions.