For innovation practitioners by innovation practitioners

Brightidea Innovation Management Software

Do you have an idea management software system that transforms your business?


Brightidea APAC Premier Partners – Impact Innovation Group on Biteable.

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Wherever you’re at in your innovation journey, BrightIdea’s platform can help you get to the next level by:

  • breaking down entrenched silos and geographic barriers
  • run crowdsourcing activities, hackathons, accelerators or innovation labs
  • evaluating ideas, tracking them and then reporting on outcomes across divisions to scale up innovation effort

Impact Innovation is the premier partner for BrightIdea – the #1 rated innovation and idea management software used by many industry-leading, multinational corporations such as AXA, Cisco, Dell, General Electric (GE), Motorola, Children’s Miracle Hospital and more.

With over two million users worldwide and $16+ billion in net benefits recorded to date, BrightIdea can help you engage your employees at scale, collaborate on novel solutions, and foster a culture of innovation within your company.

Case Studies

  • AXA: Transforming Insurance For The 21st Century

    Prior to AXA’s innovation program ‘Start-in’, using Brightidea, AXA had run a previous innovation program focused more on reusing and sharing existing ideas from other countries. This method never gained momentum and Laurent Benichou, Director of Innovation & Foresight, realised AXA needed to be more agile to get employees engaged in innovation.

    “We needed a way to spark innovation rather than celebrating something that already existed,” Benichou said.

    Discover more about how AXA is using Brightidea to transform insurance for the 21st Century

  • Autoliv: Helping Save Lives Through Innovation

    Autoliv, the world’s largest automotive safety supplier, has focused on one very important issue for over 60 years: saving lives. The $9.2 billion company develops innovative products to save 30,000 lives every year and prevent 10 times as many injuries.

    Greg Thompson, Autoliv’s Director of Corporate Engineering, was tasked with evaluating one of the main areas identified – ideation – and come up with ways to move the company beyond basic brainstorming. Tapping into the insights of such a dispersed and diverse group required a new approach to crowdsourcing ideas.

    Find out how Autolive used Brightidea to embed a culture of ‘Open Innovation’ and run their innovation programs

  • Cisco: Achieving Millions In Innovation Outcomes

    Cisco is the worldwide leader of IT, helping companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. The global SIEC (Services Innovation Excellence Center) team, comprised of 13,000 employees in 96 countries, is entirely focused on aligning innovation strategy with business strategy in order to deliver tangible business outcomes for Cisco customers, partners and employees.

    In 2007, SIEC realised the need for a more streamlined way to capture the many ideas coming from its 37,000 community members across more than 96 countries and to ensure nothing was slipping through the cracks. SIEC also needed a way to then identify ideas with the potential to move forward, and once executed, track the ROI generated from each innovation initiative.

    “Brightidea remains the clear market leader and the only vendor that can fully support our diverse innovation management needs,” Selk said.

    Understand why Cisco creates “franchises” across the company and then trains them how to run innovation initiatives on their own.

  • GE: Harnessing Open Innovation to Make Power Grid Tech Smarter

    Ranked one of the world’s largest businesses with revenues of $160+ billion, GE is a giant global conglomerate constantly searching for new opportunities. GE’s CEO Jeffery Immelt launched Ecomagination, a corporate initiative to develop new power grid technologies a market estimated at $200 billion over the next decade.

    Committed to investing $10 billion into Ecomagination from 2010 to 2015, GE realised the program’s success would be critically tied to leveraging knowledge and ideas beyond the company walls and to collaborating with small businesses around the planet. GE selected Brightidea’s cloud-based innovation management solution as the online platform for its Ecomagination Challenge, a global open contest that called for ideas on how to improve the existing power grid using innovative 21st-century technologies.

    Steve Vassallo, general partner with Foundation Capital, said “I’ve never seen that many ideas processed with such due diligence as in this event.”

    Realise how GE’s innovation initiatives continue to thrive with over 85,000 users from 150 different countries who collectively have submitted more than 6,900 ideas.

  • Hewlett Packard: Accelerating Next With Brightidea

    HP Software is the enterprise software business unit of Hewlett Packard Enterprise (HPE), providing software and services aimed at managing, securing and monitoring data centres and big data technology. It is the world’s sixth-largest software vendor with 50,000 customers and 13,000 employees.

    Head of Innovation, Ahi Gvirtsman, founded and currently runs HP Software’s InnoStream innovation program. A key component of the program is leveraging Brightidea’s idea crowdsourcing platform (branded internally as “The Garage”). InnoStream’s focus is to generate new revenue streams for HP Software through innovative projects that tap the creative capacity of HP’s diverse employee base.

    “You’re asking very busy people to pause their regular jobs and do something not directly tied to their day-to-day activities and goals. So it needs to be worthwhile, as well as intuitive and simple to perform” he said.

    Discover how Brightidea has been a very effective and powerful innovation management tool for HP Software to stay ahead of the industry.


  • Nielsen Case Study

    Nielsen: Streamlining Innovation Across Business Units

    Nielsen provides market intelligence worldwide in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties, with a presence in 100 countries and 36,000 employees.

    Nielsen knew that innovation is the key to success, in both what a company creates and how its ideas are marketed; however, it was experiencing difficulty defining “innovation” within its own program created internally. The company needed a better way to effectively triage ideas, prioritise and roadmap innovations.

    Ann Marie Dumais, Planning & Governance Director at Nielsen, explained, “We weren’t there as a company, we were trying to do it on our own [using only Sharepoint], and we learned the hard way.”

    As its internal innovation program grew more complex, Nielsen needed a better way to increase employee motivation and willingness to participate in topic-specific initiatives. For those already participating, Nielsen needed an easier way to manage and measure participation across programs, in terms of which types drove more ideas.

    Find out why Nielsen chose the Brightidea platform to manage and measure participation across innovation programs and provide accessible and visible statistics whenever senior management requested to see results.